use case / desktop apps
Ship desktop software the way it deserves
An app sold outside an app store needs three things after checkout: a license key, an installer, and a place where the buyer can find both again. Keyplar delivers all three from your Stripe checkout.
the usual way
What you'd otherwise be building
- 01
App-store cuts, or DIY everything
The store takes up to 30%; going direct means building licensing, hosting installers, and answering re-download emails yourself.
- 02
Seats and machines
"3 activations per license" is easy to promise and fiddly to enforce — someone has to track instances and free retired machines.
- 03
Stale installers
Installer links in old receipt emails point at old versions — or at files you moved years ago.
with keyplar
How Keyplar handles it
- Keys issued at checkout with per-machine activation limits; your app activates each install by name
- Deactivate frees a seat when a user retires a machine — from your app or from their portal
- Installers live behind signed, expiring URLs; buyers always download the current build from their portal
- Refunds revoke the key and cut download access in the same motion
- Validate on launch answers with the order and customer — piracy checks and support in one call
Example setup
Acme Studio Pro (perpetual)
one product · 3 benefits attached
prefix STUDIO- · no expiry · 3 machine activations
AcmeStudio-2.4.1.dmg + .exe · versioned
Silent-install flags for team deployments
granted on payment · revoked on refund
order.paid → delivered
Direct sales without the direct-sales chores.
Key, installer, portal — attached to your Stripe product in an afternoon. Free for 14 days.
14-day trial · $29/mo after · cancel anytime