compare / gumroad
The Gumroad alternative that keeps more of each sale
Gumroad made selling digital products effortless — for a percentage of every sale. Stripe Checkout plus Keyplar gives software sellers a flat delivery cost, on a checkout and customer list they own.
why sellers switch
Why choose Keyplar over Gumroad
- 01
The fee math flips fast
Gumroad charges 10% + 50¢ on direct sales. Keyplar is a flat $29 or $79 per month; you pay Stripe separately at the rate for your account and payment methods. For sellers with an existing audience, the fixed delivery cost often becomes the better fit as sales grow.
- 02
A checkout you control
Gumroad sells on its own pages under its own brand. With Stripe you set the checkout experience, the statement descriptor, and the payout schedule — and Keyplar gives buyers a portal under your domain, not a marketplace account.
- 03
Software-grade delivery
Beyond file delivery, Keyplar issues license keys with activation limits and a validation API, and can grant private GitHub repository access — the delivery features software sellers outgrow Gumroad for.
side by side
Keyplar vs Gumroad, honestly
Different tools make different trade-offs. Here is where each one stands, without spin.
| Feature | Gumroad | Keyplar + your Stripe |
|---|---|---|
| Fees on a direct salePlus flat $29–79/mo for Keyplar; Stripe lists 2.9% + 30¢ for U.S. domestic cards | 10% + 50¢ | Stripe's rate for your account |
| Who is the merchant of record | Gumroad | You (via your Stripe) |
| Checkout on your own site & brand | — | |
| File downloads | ||
| License keys | ||
| License API with activation limits & seats | — | |
| GitHub repository access | — | |
| Customer portal on your domain | — | |
| Subscriptions | Via your gateway | |
| Marketplace discovery | — |
the switch
Moving off Gumroad
- 01Create your Keyplar store and connect your Stripe account
- 02Recreate your products in Stripe (Products & Prices) and map them in Keyplar
- 03Upload your files and attach download, license, or link benefits to each product
- 04Swap your site's Gumroad buttons for Stripe Payment Links — no code needed
- 05Email past buyers a link to your new portal; new purchases build history automatically
straight answers
Common questions
Is Keyplar a good alternative to Gumroad?
For creators and developers who already have an audience, yes: you trade Gumroad's 10% + 50¢ direct-sale fee for your Stripe processing rate plus a flat monthly subscription, and you keep the customer relationship. If you rely on Gumroad's marketplace for discovery, keep that in mind — Keyplar doesn't run a marketplace.
How do fees actually compare?
Gumroad charges 10% + 50¢ for a direct sale. Keyplar is $29 or $79 per month regardless of volume, and Stripe charges separately at the rate for your account, country, and payment methods (its U.S. domestic-card list price is 2.9% + 30¢). Compare your actual transaction mix and tax setup before moving.
Can I import my Gumroad sales history?
Keyplar's automatic import covers Stripe, Lemon Squeezy, and Polar. Gumroad history can't be imported automatically yet — most sellers start fresh on Stripe and email past buyers a portal link.
Do I need to handle sales tax myself?
As merchant of record, Gumroad handled tax for you. On your own Stripe account, Stripe Tax can calculate and collect it — worth reviewing for your jurisdictions before switching.
order.paid → delivered
Keep more of every direct sale.
Your checkout on Stripe, your delivery on Keyplar, your platform fee flat. Free for 14 days.
14-day trial · $29/mo after · cancel anytime