compare / gumroad
The Gumroad alternative that stops charging you 10%
Gumroad made selling digital products effortless — for roughly a tenth of every sale. Stripe Checkout plus Keyplar does the same job at Stripe's standard processing rates and a flat $29/month, on a checkout and customer list you own.
why sellers switch
Why choose Keyplar over Gumroad
- 01
The fee math flips fast
On $5,000/month, roughly 10% is about $500 to Gumroad. The same volume through Stripe costs about $175 in processing plus $29 for Keyplar. The gap only widens as you grow — flat beats percentage at almost any real volume.
- 02
A checkout you control
Gumroad sells on its own pages under its own brand. With Stripe you set the checkout experience, the statement descriptor, and the payout schedule — and Keyplar gives buyers a portal under your domain, not a marketplace account.
- 03
Software-grade delivery
Beyond file delivery, Keyplar issues license keys with activation limits and a validation API, and can grant private GitHub repository access — the delivery features software sellers outgrow Gumroad for.
side by side
Keyplar vs Gumroad, honestly
Different tools make different trade-offs. Here is where each one stands, without spin.
| Feature | Gumroad | Keyplar + your Stripe |
|---|---|---|
| Fees on a salePlus flat $29–79/mo for Keyplar | ~10% flat | Stripe's ~2.9% + 30¢ |
| Who is the merchant of record | Gumroad | You (via your Stripe) |
| Checkout on your own site & brand | — | |
| File downloads | ||
| License keys | ||
| License API with activation limits & seats | — | |
| GitHub repository access | — | |
| Customer portal on your domain | — | |
| Subscriptions | Via your gateway | |
| Marketplace discovery | — |
the switch
Moving off Gumroad
- 01Create your Keyplar store and connect your Stripe account
- 02Recreate your products in Stripe (Products & Prices) and map them in Keyplar
- 03Upload your files and attach download, license, or link benefits to each product
- 04Swap your site's Gumroad buttons for Stripe Payment Links — no code needed
- 05Email past buyers a link to your new portal; new purchases build history automatically
straight answers
Common questions
Is Keyplar a good alternative to Gumroad?
For creators and developers who already have an audience, yes: you trade Gumroad's ~10% fee for Stripe's standard processing plus a flat monthly subscription, and you keep the customer relationship. If you rely on Gumroad's marketplace for discovery, keep that in mind — Keyplar doesn't run a marketplace.
How do fees actually compare?
Gumroad charges roughly 10% of each sale. Stripe charges about 2.9% + 30¢ per card transaction, and Keyplar is $29 or $79 per month regardless of volume. Above a few hundred dollars of monthly sales, the flat model is cheaper — far cheaper at scale.
Can I import my Gumroad sales history?
Keyplar's automatic import covers Stripe, Lemon Squeezy, and Polar. Gumroad history can't be imported automatically yet — most sellers start fresh on Stripe and email past buyers a portal link.
Do I need to handle sales tax myself?
As merchant of record, Gumroad handled tax for you. On your own Stripe account, Stripe Tax can calculate and collect it — worth reviewing for your jurisdictions before switching.
order.paid → delivered
Keep the 10%. You earned it.
Your checkout on Stripe, your delivery on Keyplar, your fees flat. Free for 14 days.
14-day trial · $29/mo after · cancel anytime